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888sport is 888’s sports betting brand. The online bookmaker was launched in March 2008.The site offers both horse track betting and sports betting, in addition to access to 888 Holdings’ other sites.
Sports leagues on which bets can be placed include those of Europe, North America, and elsewhere. This includes live betting, where bets can be placed on in-game action, in addition to pre-game bets.
The brand is the title sponsor for the 888Sport Tingle Creek Chase in addition to the 888Sport Magnolia Stakes.In 2010 888sport became the title sponsor of the Fontwell Park Racecourse, renaming it the 888sport Grand Stand.888sport also works in social media surrounding sporting events, distributing content to its followers form other content sources, and has held online sports video competitions.
In March 2019, 888 Holdings paid £15 million for Dublin-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker BetBright. 888 CEO Itai Pazner said the acquisition “gives us the missing piece in our proprietary and technology portfolio.